Cross-media communication strategies
With heart, know-how and a big dose of passion for media stories

Communication concept
Every collaboration begins with a kick-off meeting, followed by the development of the communications concept. The focus is on the questions: Where are we, where do we want to go or where does our client want to go?
We define objectives and target audiences, key messages and PR and influencer activities. All to suit you, your brand and your budget!
- Objective: Strengthen trust in the BabyBjörn brand and position it as a safe, ergonomic baby carrier
- Target Group: We focus on young parents with children between 0 and 3 years of age as well as midwives and orthopedists
- Measures include: Continuous influencer collaborations, in particular with midwives, comparative tests, awards and product placements in relevant parent magazines


Public Relations
Write a press release, send it out and see what happens? It's not our thing!
We stand for:
- Proactive public relations: From agenda surfing to networking and pitching to the press.
- We focus on topics with real news value and high relevance to our target audience.
- Ongoing communication, because public relations shouldn't be a flash in the pan. To stay in the minds of journalists, it's time to stay in touch.
We also take care of monitoring, managing the distribution of test products and reporting.
At the end of the day, it is the publications in the relevant media, the number and the reach that count. For the visibility of your brand!
We have successfully established and positioned the Belgian company SmartGames on the German market - from brand building to lovebrand! Since 2016, we have been supporting the manufacturer of logic games on the German market. SmartGames are educational games that are fun and at the same time develop cognitive skills - for players from 0 to 99.
Results after our 9-year collaboration:
- On average, over 200 organic clippings
- including 15-20 contributions per month in relevant parental titles
- 80 percent online
- over 90 million reach





Social Media Marketing
We work with you to develop a content strategy, create a content plan and build your social media channels step by step. We start by identifying the relevant channels for your brand and target audience. In addition to the processes, we also define the content mix, post frequency and hashtags - always with an eye on the relevant algorithm!
Building your channel requires visibility among your target audience. To this end, we regularly run social advertising campaigns and work with influencers to help us achieve this.
Influencer Marketing
Influencer marketing is now a big part of the marketing mix. Word-of-mouth (referral marketing) is the magic word. But how do you find the right influencer? Not so easy in the seemingly opaque influencer jungle!
We identify the relevant influencers for you and your brand. You benefit from our large network of mum and dad influencers.
What we can do for you:
- Negotiating with influencers and defining content formats.
- The right strategy: Do you want to promote a new, remote-controlled vehicle, for example? Then you should use moving images, because it shows off your visual product particularly well and skilfully shows your unique selling points. In addition, Reels on Instagram, for example, perform better than other content formats.
- The briefings including relevant key messages.
- Drafting contracts.
- We coordinate the content and monitor it.
- At the end, we will evaluate the campaign for you.
Results of our latest ENGEL influencer campaign:
We manage around 10 influencer campaigns a year for our clients: From identifying and approaching relevant family influencers to monitoring and evaluation.˜
For our client ENGEL Natur, for example, we look for influencers who present themselves in a stylish way and at the same time value sustainability and quality. The target group of parents plays an important role here.
- 12 thematically relevant influencers
- publications: 31
- Total followers: approx. 596,000
- Total story range: 137,564
- Reel/feedpost total reach: approx. 109,455
- Interactions: min. 9,260
- 52% -ER: approx. 3.5%




Trade Fairs & Events
We can also support you at trade shows and events. Do you want your target audience to get a special 'look and feel' of your products? We can help you plan and deliver interactive events.
We design, coordinate appointments, create press kits for journalists or briefings for influencers. And, of course, on-site support and follow-up!
To launch the GeoSmart brand from SMART Toys and Games, we organised an exclusive event at the Hamburg Observatory, in addition to a word-of-mouth campaign (on/offline) and 50 test families. The magnetic sets for children from the age of three revolve around the theme of space. We identified the Mars Explorer as the focus product, which was placed across all media.
Challenge:
For the launch at the Hamburg Observatory, we invited analogue astronaut Carmen Köhler, who conducted a space quiz with the influencer families and reported on her mission to Mars. After a challenge - assembling the Mars Explorer and manoeuvring the vehicle through a planetary landscape we installed - all participants were invited to take part in a guided tour of the observatory.
Outcome:
10 influencers and press on the ground, millions of impressions and more than 30 publications.


(Online-) Marketing
We plan and execute ads and advertorials for you - online and in print. We are here to advise you.
Although our focus is on online, international clients should bear in mind that Germany produces more newspapers and magazines than any other European country. With more than 1,200 popular magazines and 330 daily newspapers, it can be hard to keep track. Not for us. We negotiate, coordinate and coordinate with the publishers on your behalf. Until your ad or advertorial is placed.
Your advantage: You benefit from our long-standing contacts and discounts, because our specialisation means we book for several clients at once and have a very good basis for negotiation.
In a campaign for children's furniture manufacturer PAIDI, our aim was to position the iconic Felie cot as a brand icon, using the German Design Award as a figurehead.
The result:
- 40 publications (earned) and 3 million reach in the 1st half of 2023
- 5 influencer collaborations and over 100,000 reach (Reels + Stories)
Newsletters & Email Marketing
Send standardized mass emails and wait to see what happens? Not our thing!
We stand for:
- Individual strategies: We develop bespoke newsletters and email campaigns that are tailored to your audience - with relevant content that really resonates.
- Optimization and personalization: We rely on segmented targeting, dynamic content and compelling subject lines.
- Sustainable customer loyalty: Continuity is key. We keep your brand top of mind with regular, high quality mailings.
We'll also take care of the technical implementation, such as setting up and managing tools, A/B testing, tracking and reporting.。At the end of the day, it's performance that counts: open rates, click-through rates and conversions - so that your emails aren't just read. For a direct connection with your customers and maximum efficiency!
Customer Testimonials
With our services, we put your brand in the public eye
Got a cool story but don't know how or who to tell it? Or do you have a product but no story?
Then book your personal meeting with blattert² now!