Our service portfolio at a glance

Cross-media communication strategies

With heart, know-how and a big dose of passion for media stories

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01

Communication concept

Every collaboration begins with a kick-off meeting, followed by the development of the communications concept. The focus is on the questions: Where are we, where do we want to go or where does our client want to go?

We define objectives and target audiences, key messages and PR and influencer activities. All to suit you, your brand and your budget!

Case Study
BabyBjörn communication concept
  • Objective: Strengthen trust in the BabyBjörn brand and position it as a safe, ergonomic baby carrier
  • Target Group: We focus on young parents with children between 0 and 3 years of age as well as midwives and orthopedists
  • Measures include: Continuous influencer collaborations, in particular with midwives, comparative tests, awards and product placements in relevant parent magazines
02

Public Relations

Write a press release, send it out and see what happens? It's not our thing!

We stand for:

  • Proactive public relations: From agenda surfing to networking and pitching to the press.
  • We focus on topics with real news value and high relevance to our target audience.
  • Ongoing communication, because public relations shouldn't be a flash in the pan. To stay in the minds of journalists, it's time to stay in touch.

We also take care of monitoring, managing the distribution of test products and reporting.

At the end of the day, it is the publications in the relevant media, the number and the reach that count. For the visibility of your brand!

Case Study
SmartGames press relations

We have successfully established and positioned the Belgian company SmartGames on the German market - from brand building to lovebrand! Since 2016, we have been supporting the manufacturer of logic games on the German market. SmartGames are educational games that are fun and at the same time develop cognitive skills - for players from 0 to 99.

Results after our 9-year collaboration:

  • On average, over 200 organic clippings
  • including 15-20 contributions per month in relevant parental titles
  • 80 percent online
  • over 90 million reach
03

Social Media Marketing

We work with you to develop a content strategy, create a content plan and build your social media channels step by step. We start by identifying the relevant channels for your brand and target audience. In addition to the processes, we also define the content mix, post frequency and hashtags - always with an eye on the relevant algorithm!

Building your channel requires visibility among your target audience. To this end, we regularly run social advertising campaigns and work with influencers to help us achieve this.

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Influencer Marketing

Influencer marketing is now a big part of the marketing mix. Word-of-mouth (referral marketing) is the magic word. But how do you find the right influencer? Not so easy in the seemingly opaque influencer jungle!

We identify the relevant influencers for you and your brand. You benefit from our large network of mum and dad influencers.

What we can do for you:

  • Negotiating with influencers and defining content formats.
  • The right strategy: Do you want to promote a new, remote-controlled vehicle, for example? Then you should use moving images, because it shows off your visual product particularly well and skilfully shows your unique selling points. In addition, Reels on Instagram, for example, perform better than other content formats.
  • The briefings including relevant key messages.
  • Drafting contracts.
  • We coordinate the content and monitor it.
  • At the end, we will evaluate the campaign for you.
Case Study
Influencer Marketing

Results of our latest ENGEL influencer campaign:

We manage around 10 influencer campaigns a year for our clients: From identifying and approaching relevant family influencers to monitoring and evaluation.˜

For our client ENGEL Natur, for example, we look for influencers who present themselves in a stylish way and at the same time value sustainability and quality. The target group of parents plays an important role here.

  • 12 thematically relevant influencers
  • publications: 31
  • Total followers: approx. 596,000
  • Total story range: 137,564
  • Reel/feedpost total reach: approx. 109,455
  • Interactions: min. 9,260
  • 52% -ER: approx. 3.5%
05

Trade Fairs & Events

We can also support you at trade shows and events. Do you want your target audience to get a special 'look and feel' of your products? We can help you plan and deliver interactive events.

We design, coordinate appointments, create press kits for journalists or briefings for influencers. And, of course, on-site support and follow-up!

Case Study
Event to introduce the SMART brand “GeoSmart”

To launch the GeoSmart brand from SMART Toys and Games, we organised an exclusive event at the Hamburg Observatory, in addition to a word-of-mouth campaign (on/offline) and 50 test families. The magnetic sets for children from the age of three revolve around the theme of space. We identified the Mars Explorer as the focus product, which was placed across all media.

Challenge:

For the launch at the Hamburg Observatory, we invited analogue astronaut Carmen Köhler, who conducted a space quiz with the influencer families and reported on her mission to Mars. After a challenge - assembling the Mars Explorer and manoeuvring the vehicle through a planetary landscape we installed - all participants were invited to take part in a guided tour of the observatory.

Outcome:

10 influencers and press on the ground, millions of impressions and more than 30 publications.

06

(Online-) Marketing

We plan and execute ads and advertorials for you - online and in print. We are here to advise you.

Although our focus is on online, international clients should bear in mind that Germany produces more newspapers and magazines than any other European country. With more than 1,200 popular magazines and 330 daily newspapers, it can be hard to keep track. Not for us. We negotiate, coordinate and coordinate with the publishers on your behalf. Until your ad or advertorial is placed.

Your advantage: You benefit from our long-standing contacts and discounts, because our specialisation means we book for several clients at once and have a very good basis for negotiation.

Case Study
PAIDI Felie campaign

In a campaign for children's furniture manufacturer PAIDI, our aim was to position the iconic Felie cot as a brand icon, using the German Design Award as a figurehead.

The result:

  • 40 publications (earned) and 3 million reach in the 1st half of 2023
  • 5 influencer collaborations and over 100,000 reach (Reels + Stories)
07

Newsletters & Email Marketing

Send standardized mass emails and wait to see what happens? Not our thing!

We stand for:

  • Individual strategies: We develop bespoke newsletters and email campaigns that are tailored to your audience - with relevant content that really resonates.
  • Optimization and personalization: We rely on segmented targeting, dynamic content and compelling subject lines.
  • Sustainable customer loyalty: Continuity is key. We keep your brand top of mind with regular, high quality mailings.

We'll also take care of the technical implementation, such as setting up and managing tools, A/B testing, tracking and reporting.。At the end of the day, it's performance that counts: open rates, click-through rates and conversions - so that your emails aren't just read. For a direct connection with your customers and maximum efficiency!

Customer Testimonials

Miriam and Sabine are simply great — a professional and friendly team with years of experience and relevant contacts. We are delighted with the successful collaboration! They're one of the best partners I've ever worked with.
Nick Tache
EMEA Marketing Manager, Razor USA

blattert2 has completely revolutionized our PR work. With their positive “Can Do” attitude and their extremely professional and friendly appearance as well as their outstanding knowledge of babies & toddlers, they have given the Diono brand high visibility in the media. b2 supported us in all related PR matters, advertising campaigns and events. At the “Kind + Jugend” trade fair, the team always kept a busy schedule. They also provided us with very helpful support with media planning and ensured continued media success.
Jo Ebdon-Muir
EMEA Marketing Manager, Diono
We have been working successfully with blattert2 since 2019: The team is super structured, acts professionally and always transparently. It supports us with public relations as well as in the area of influencer and social media marketing. Thanks to the large network of journalists and influencers, we get the greatest possible visibility among the core target group of parents. The great thing: If you have any questions, we always receive quick and professional feedback. It's fun with blattert2 to work, especially with my contacts Sabine Blattert and Cansu Can, who always go to work in a good mood.
Mariem Elmaraghy
Junior Marketing Manager, Silverlit
Miriam and the blattert2 team have helped us build up the Baby Basket brand very successfully. The numerous industry contacts and targeted communication have contributed significantly to Baby Basket's visibility in key media.
Annemarie Grund
Formerly Baby Basket GmbH
As a British brand trying to enter the German market, we needed a German-based PR company that was familiar with the toy and game industry. The blattert2 teamwas ideally suited for this. They were friendly, professional and were able to give us great visibility. I particularly appreciated that they were able to communicate in English as our German language skills were not enough!
Becky McKinlay
Head of Marketing, Big Potato Games
A business partner recommended and highly praised the agency. We've been working together for just under a year and our expectations were far exceeded after just a short time. Sabine and her team were first-class right from the start: always approachable and flexible. At the same time, they regularly present brilliant ideas to us. Through their expertise, proactive public relations and commitment, they help us build our brand recognition in German-speaking countries. I'm excited to see what's in store for us in the next few months! I have no doubt that this will be a long and successful collaboration.
Catherine Bollet-Mazur
Country manager, Béaba
Sabine and the blattert2 team have supported our start-up on the press during its market launch and are doing a great job. They have many personal contacts with all relevant media in the baby industry and use them for their customers. The whole team is super committed and the collaboration is very professional and friendly.
Nicole Klingen
Managing Director, Kluba Medical
Miriam, Sabine and their team accompanied the market launch of ConsoBaby Germany. Not only did they do a fabulous job, they were also always available and flexible, which was particularly important to us as a small team. Our action plan was adapted to meet our individual requirements. They have never lost their good humor and enthusiasm! We are already looking forward to further joint projects!
Chloe Couchi
Country Manager Germany, ConsoBaby

With our services, we put your brand in the public eye

Got a cool story but don't know how or who to tell it? Or do you have a product but no story?

Then book your personal meeting with blattert² now!